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Product Owner vs. Product Manager: What's the Difference?

Wondering what the difference is between a product owner and a product manager? Wonder no more! This handy guide will break it down for you.

Co.Lab Team
February 3, 2023

As organizations become more agile and adopt frameworks such as Scrum, the roles of product owner and product manager have become more prominent in the product development process. While these two roles may seem similar at first glance, they have distinct responsibilities and require unique skills.

In this article, we'll explore the differences between product owners and product managers and highlight each role's key responsibilities, skills, and challenges.

Delineating 'product owner' from 'product manager'?

A product owner is a vital member of an agile development team responsible for defining and prioritizing the features and requirements of a product. The product owner works closely with the development team to ensure that the product meets the needs of the customers and stakeholders.

A product manager, on the other hand, is responsible for the overall strategic direction of a product. This includes setting the vision and goals for the product, conducting market research to understand customer needs, and working with cross-functional teams to bring the product to market.

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Responsibilities of a product owner vs. a product manager

The duties of a product owner and a product manager can overlap to some extent, but there are critical differences in their focus and scope of work.

Product Owner Responsibilities:

  • Define and prioritize the features and requirements of the product
  • Collaborate with the development team to ensure that the product meets the needs of the customers and stakeholders
  • Accept or reject work completed by the development team
  • Communicate the product vision and roadmap to the development team and stakeholders
  • Ensure that the product backlog is transparent and up-to-date

Product Manager Responsibilities:

  • Set the vision and goals for the product
  • Conduct market research to understand customer needs and identify new opportunities for the product
  • Develop and maintain a product roadmap that aligns with the overall company strategy
  • Work with cross-functional teams (e.g., engineering, sales, marketing) to bring the product to market
  • Analyze data and metrics to inform product decisions
  • Communicate the product vision and roadmap to stakeholders across the organization

What skills does each role need?

Both product owners and product managers require a combination of technical, business, and leadership skills. However, the specific skills necessary for each role may vary depending on the industry and the organization's size.

Product Owner Skills:

  • Strong communication and collaboration skills
  • Ability to prioritize and make trade-off decisions
  • Understanding of agile development frameworks and methodologies
  • Knowledge of the product and the market
  • Ability to articulate the product vision and roadmap to the development team and stakeholders

Product Manager Skills:

  • Strong strategic and analytical skills
  • Excellent communication and leadership abilities
  • Ability to conduct market research and analyze data
  • Understanding of the product development process
  • Experience working with cross-functional teams

How much does a product owner earn vs. a product manager?

The salary for product owners and product managers can vary widely depending on several factors, such as location, industry, and experience level. According to Glassdoor, the average salary for a product owner in the United States is $111,254 per year, while the average salary for a product manager is $121,707 per year.

It's important to note that these figures are just estimates and should be taken as a rough guide. The actual salary for a product owner or manager may be higher or lower depending on the specific job and company.

What are some of the biggest challenges for product owners and managers?

Both product owners and product managers face many challenges in their roles.

Some of the biggest challenges for product owners include the following:

  • Balancing the needs of different stakeholders, including customers, the development team, and management
  • Managing the scope of the product and making trade-off decisions
  • Ensuring that the product backlog is transparent and up to date
  • Communicating the product vision and roadmap effectively to the development team and stakeholders

Product managers also face several challenges, including:

  • Setting the strategic direction for the product and aligning it with the overall company goals
  • Conducting market research to understand customer needs and identify new opportunities for the product
  • Managing cross-functional teams and coordinating the product development process
  • Analyzing data and metrics to inform product decisions
  • Communicating the product vision and roadmap to stakeholders across the organization

Conclusions

In conclusion, product owners and product managers are two critical roles in product development, but they have distinct responsibilities and require different skills. Product owners are responsible for defining and prioritizing the features and requirements of the product, while product managers are responsible for the overall strategic direction of the product.

Both roles require strong communication, collaboration, and leadership skills, and the salary for each position can vary depending on several factors. Product owners and product managers also face many challenges in their roles, including balancing the needs of different stakeholders, managing scope and trade-offs, and effectively communicating the product vision and roadmap.

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