Advice

10 Tips to Prepare for Your Next Product Management Interview

Landing your next product management job interview? Check out these ten tips to help you prepare!

Helen Huang
January 13, 2023

So you want to be a product manager? Congratulations! You've chosen a rewarding and challenging career path. But before you can start your new job, you have to ace the interview. Here are ten tips to help you prepare:

1. Do your research.

As with any interview, research is vital before meeting with a potential employer. This is especially true for product management interviews, where you will be expected to understand the company and its products strongly.

To prepare, start by googling the company's website and familiarizing yourself with its products. Then, take some time to read up on product management basics. In addition to preparing for questions about your experience and qualifications, you should also be prepared to discuss your product management philosophy.

By doing your research and coming into the interview armed with knowledge, you will be in a better position to impress your potential employer and land the job.

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2. Know the product inside and out.

Another step to prepare for a product management interview is to know the product inside and out. Be prepared to discuss features, benefits, target markets, and go-to-market strategies about the product. In addition, be sure to brush up on your knowledge of the company's history and products.

The interviewer will likely ask how you would improve upon or manage specific aspects of the product. As such, it is essential to be familiar with the current product and the company's roadmap.

3. Be data-driven.

As a product manager, you'll be expected to make decisions based on data rather than gut instinct. So, before your next product management interview, brush up on your data analysis skills. Review basic statistical concepts and practice identifying trends in data sets.

If you can confidently discuss the findings of your analysis, you'll be one step ahead in the interview process. And who knows, you'll impress your interviewer with your data-driven approach to problem-solving.

4. Think like a customer.

One of the best tips to prepare for your product management interview is to think like a customer. After all, the product you'll be responsible for managing is for them! When preparing for your interview, put yourself in the customer's shoes and think about what they want from the product.

What features would they find most useful? What kind of experience are they looking for? What kind of problems do they need the product to solve? Asking yourself these questions will help ensure that you're thinking about the customer's needs first and foremost — something that any good product manager should do. 

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5. Have a point of view.

As any product manager knows, there are hot topics in the product management world. Agile methodology, design thinking, and lean startup principles are just a few subjects that are often discussed. When preparing for your product management interview, be sure to have a point of view on these topics.

Be ready to share your thoughts on why you believe in agile methodology or design thinking. If you're asked about lean startup principles, be prepared to explain how you would apply them to a product. By being ready to discuss these hot topics, you'll showcase your knowledge and prepare yourself for a successful interview.

6. Be ready to talk about failure.

No one likes to admit failure, but in product management, it's inevitable. Before your following product management interview, be prepared to discuss a time when a product didn't meet your expectations and what you learned from the experience.

Failure is an essential part of the product development process, and the ability to learn from mistakes is one of the critical characteristics of successful product managers. By sharing a story about a time when you faced failure, you'll demonstrate your resilience and resourcefulness — two essential qualities for any product manager.

7. Be ready for behavioral questions.

Product management is all about people skills — you'll need to be able to work cross-functionally, manage up and down the org chart, and handle conflict resolution. In your interview, be prepared for behavioral questions such as "Tell me about a time when you had to manage competing priorities" or "Describe a time when you had to give critical feedback." By knowing these types of questions in advance, you can give specific, detailed examples that showcase your people skills.

A lamp coming to someone’s hand.

8. Understand what makes your product unique.

Product managers are responsible for ensuring that the products they represent are successful. This is vital to understanding what makes the product unique and why consumers want to purchase it.

In an interview for a product management role, you can expect to be asked about your product's differentiating factors. Thus, it is crucial to be prepared with a decisive answer. There are several ways to approach this question.

First, discuss the problem that your product solves that no other product does. Alternatively, you could talk about what makes your product special, such as its unique features or benefits. Regardless of your angle, be sure to back up your claims with specific examples.

Doing so will demonstrate your knowledge of the product and give the interviewer confidence in your ability to manage it successfully.

9. Know your roadmap.

Acing your product management interview is about more than just having the right skills and experience. It's also essential to articulate your vision for the product. After all, as a product manager, you'll be responsible for driving the strategy and direction of the development. Fortunately, a simple tip can help you prepare for your interview: know your roadmap.

By being familiar with the roadmap, you'll be able to share your thoughts on where you see the product going in the coming months and years. And if you're asked a question about the roadmap, you'll be able to provide a thoughtful and detailed answer.

10. Practice, practice, practice.

In addition to being knowledgeable about the company, the products, and common interview questions, you'll also need to articulate your answers clearly and concisely. The best way to do this is through practice.

So find a friend or family member who can ask you tough questions and give honest feedback so that you can ace your following product management interview!

Last words

Acing a product management interview takes preparation, research, and practice. Following these ten tips, you can go into your next interview feeling confident and ready to land that dream job! For further information, look at the "Cracking the PM Interview" book you can find on Amazon, or contact a product management interview coach.

For an opportunity to gain Product Management experience, check out our programs! And if you'd like to be part of any of your discussions with prominent Product Managers, stay glued to our Instagram and LinkedIn.

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