How might we make all customer wardrobes well-organized and allow users to efficiently manage a collection of their clothing items in a digital dressing room ?
One of the biggest problems with traditional wardrobes is the lack of organization and visibility. Clothes, shoes, and accessories are often crammed into small spaces, making it difficult to find what you need when you need it. Additionally, it can be challenging to remember what you already own and what you still need to purchase, which can lead to buying unnecessary items or forgetting about items you already have.
Research shows that people who are disorganized or have cluttered spaces can experience higher levels of stress, anxiety, and fatigue. This is especially true in the context of a messy wardrobe, where getting dressed in the morning can become a stressful and time-consuming experience.
Using Telegram and Facebook groups, we identified a few different categories of prospective users and did over 5 user interviews, which help us to define the problem and objective of a product. Here is some main user pain bullets and insights:
Supporting Data
Our preliminary user research to validate this problem with women 20-30 year shows, that they feel stressed about lack of organization and visibility and often feel stress about choosing what to wear and feeling that they don't have enough stuff, while their dress-room and wardrobes are full.
The app MVP would include a digital dress-room, separating items there by various parameters:
Other features, which can be integrated into the app later:
User know, that he has a lot of dresses. Some of them are old, that’s why he don’t remember exactly what dresses he has in his dress-room for evening. Also he would like to get a recommendation what to wear today.
Co.Lab was a very interesting experience for me. Finishing it off with, I got some insights, but also I got even more questions for feature learning and self-educating. Due to a Co.Lab, I extended my product outlook, see how other colleagues work and what instruments they choose for it.
We spent a lot of time defining a problem space, redesigning our ideas into a plan, user researchers. Also, I would like to receive more leverages and recommendations about how to implement, validate the ideas and measure success. For example, how to choose and count your product metrics.
By the way, I would also like to know more about an app's monetization business model and have at least a few unit-economy classes.