Localite

Problem Statement  

How might we make food delivery affordable for people by providing a platform for restaurants to achieve in house food delivery?

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Problem Background  

Ordering food from the comfort of home is not anymore just a convenience but  a luxury. Restaurant owners are hiking the price of the food in order to make up for the high commissions to third-party food delivery services.

There is no effective platform that unites local restaurants who are willing to do in-house delivery to help grow their sales and reduce the cost to their customers. 

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Research Insights

User Pain Points

• Customers are not able to book from local restaurants that provide dine-in only

• Customers pay more for food delivery services from existing third-party delivery apps 
• Restaurant owners are paying high commission on third-party delivery services
• Restaurant owners have reduced sales because customers are ordering less 
• Third party delivery apps orders are not fulfilled if tips provided by customer is low, thus restaurants are making a loss by wasting food

Supporting Data

According to Paytronix, 63% of restaurant customers have not used a third-party delivery service since early 2020. Four in 10 said it’s because they don’t want to pay delivery fees, and more than a quarter said it’s simply too expensive.

Feedback

While conducting our own user research, 100% of customers interviewed are affected by delivery surcharge. People are not able to order food from restaurants at nominal delivery charge. 75% of customers I interviewed opt to pick up or cook at home because of the high overall cost of the food delivered to home. 100% of people interviewed were not able to order from their favorite restaurant which they are willing to support by paying a nominal fee whereas the restaurants are depending on third party delivery apps like  Uber Eats, Doordash, Skip meals etc. which are costing more for users. 

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Landing on the Solution 

Based on our customers and restaurant owner’s pain points, we would like to create a platform Localite which lists local restaurants having their in-house delivery system. In-house delivery systems would be a new norm, as it can reduce the cost to customers thereby increasing restaurant sales and more satisfied customers.

User Flows:  

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Future Steps

Possible additional problems to address, 

• Support accessibility
• Provide services from in home delivery/catering 
• One click place order
• Support chatbots

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