Mobile app designed to help individuals find curated information and news easily and quickly.
How can we improve the process of obtaining information about one’s favourite topics so that it is easier, centralised, and time efficient?
Nowadays, information is available anywhere, anytime for anyone who has access to a smartphone and internet connectivity. The Ipsos MORI US Mobile app research report states that users spend, on average, at least 31 minutes daily on mobile news applications. These news apps grew in popularity over the past decades, to the detriment of more traditional media channels such as Television, Newspapers, and Radio programs.
Information is everywhere and finding a news app is easy. However, many of the existing news apps come with their own set of constraints: not enough or too much content, not enough personalization, geographically constrained, subscription-mandatory, too distracting because of pop-up ads, etc.
As a result, most people keep switching from one platform to another and sometimes get distracted or lost in the process. In this context, finding the most relevant content can be frustrating, overwhelming, and time-consuming. It can be especially difficult to filter the content you want, while still finding diverse and curated information about your favourite topics and potential new topics of interest as well.
Finding news content
Habits & preferences
Engagement
Based on the results of our survey, we identified 5 main opportunities:
A mobile app that will work as a news aggregator to offer diverse but curated content to all users.
This app will allow users to easily and quickly find relevant information on the topics of their choice, with no geographic constraint, as well as help them personalize their news feed.
By offering a large amount of content, the app will also allow users to find potential new topics of interest.
I learned to focus on the problem space and narrow it down as much as possible to make sure I understand the customer needs, from their pain points, desires, or jobs-to-be-done. I also learned that sometimes, the Product Manager has to read between lines to define the problem space, as customers might not express their needs or pain points clearly.
I learned how to use survey results and user interviews to validate (or invalidate) the opportunities I found within the problem space, and design the solution as a way to solve the core problem.
I learned how to prioritize opportunities, and write user stories and scenario based on the goals I have identified.