Festa allows users to find music festivals and concerts while allowing them to purchase tickets directly from venues, organizers, or pier-to-pier.
Festa is an app designed to make it easy for anyone to quickly find, plan, and purchase tickets for their favorite music festivals and concerts all in a single application instead of searching all over the internet.
With music festivals and concerts are on the rise, especially in the electronic music genre. Younger users (15 - 35) often look for upcoming shows for some of their favorite artists. In a survey I did, 89% of respondents say they have attended a music festival or concert within the last 6 months. What often happens is users have to search blogs, artist pages, venues, or just word of mouth on where to find these artists or shows. Additionally, users would have to go to different websites or apps such as Ticketmaster or Gametime to purchase tickets or purchase unused tickets from other users. Today, Ticketmaster and LiveNation dominate the ticketing world at venues in the US charging fees to users of up to 40% in addition to the cost of the ticket. This causes frustration among users, artists, and venues. In 2022, Taylor Swift US tour tickets went on sale in the US but could only be purchased through Ticketmaster. With built-up demand and a surge of customers, Ticketmaster’s servers crashed and oversold millions of tickets while also selling out of all tickets in a matter of seconds. If Festa was allowed to sell tickets directly to customers as well, more users would have been able to purchase tickets, rates would be lower, and users would have more options to purchase tickets instead of only Ticketmaster.
With the passing of the COVID-19 pandemic, users are now going out more to festivals to spend more time with their friends or just enjoying life in general by seeing their favorite artists. As venues start reopening fully with fewer restrictions and artists doing more tours, starting to develop such an application or website now would be great timing. We know the way users are currently finding their music festivals and concerts is by searching websites, blogs, Instagram, artist announcements, venue schedules, and word of mouth. These are all great resources but can be time-consuming and can be confusing when users have to align schedules with larger groups of people, or even their travel plans if applicable. With over decades of no changes in how friends, family, and even music-goers go about finding music festivals, concerts, and purchasing tickets. The market has shown this to be greatly inefficient and leaves room to be improved.
User Pain Points
Using user surveys, observations, and online forums. We have found the following pain points in users’ experiences when planning music festivals, concerts, and purchasing tickets.
Supporting Data
Feedback
In our research conducted, we found that users find purchasing tickets and planning their music festival season (Between March and October) and concerts frustrating. Users currently have workarounds such as forums and word of mouth
to find all of the music festivals and concerts, however, these workarounds take time away from users’ busy schedules and are not efficient. It is our belief that we can build a single source of information for all upcoming music festivals and concerts based on their desired region while giving them purchasing options for tickets. The target users will make the Festa application their go-to application for planning and purchasing their tickets for music festivals and concerts.
After connecting user surveys and checking Facebook forums, we found providing a single source of all upcoming music festivals and concerts while giving the option to purchase tickets directly in the same location would be beneficial. We will need to build an MVP to showcase the following:
1. Impact of customer research and how to conduct user research
2. How to ask the right questions, not just “A” question
3. Writing a detailed spect while keeping the proper scope of the project