Eliminate Analysis Paralysis by Collecting - Comparing - Choosing products in one screen.
Consumers want to have the best products that suit their taste/fitting their pockets. Usually there is a functionality to compare multiple products intra- website however, there is no one website which offers a flexibility to compare products from different websites. More and more consumers are looking for similar options at different websites but struggle to do neck-to-neck comparison at one place.
What all we know
User pain point + feedback:
Landing on the solution
Option 1: Chrome extension: ruled out due to time and skill limitation
Option 2: We created a website, where we got the product assortments from 3 different websites so that the user can compare them in one place.
Explanation of solution
We chose a niche product for which there is no one place to shop. We want to be exclusive in our product portfolio. Hence, we chose Gaming Chair to start with. We created a landing page to educate user how to use our product. Once user moves from landing page to comparison page, he/she can see the options to add up to 4 products (chairs) to compare.
The customer can compare products on various dimensions (which customers prefer to compare products on). Once user decides the product, he/she can click the Visit Website button to go to retailer website to compete the purchase.
We used python for data scrapping and made a repository of all the products from the three websites- Secretlab, DXRacer, and Hermanmiller.
Over the span of 12 weeks, I learnt about
Collaborate, ask questions, and communicate openly.