Say goodbye to pills and tablets and hello tasty nutrition! Get your vitamins from food using our Vight! application!


Problem Space 

Problem Statement  

Health-conscious individuals are looking for a more natural way to supplement their vitamin intake throughout the day. They seek a solution that allows them to incorporate vitamins and nutrients into their diet through food and beverages. The current pill-based approach is unappealing and inconvenient, leading to a gap in the market for a healthier alternative. Therefore, we need to create a food and beverage-based vitamin supplement product to address this problem.

Problem Background  

The history of human health shows that the focus on living a healthier life has only emerged in the past few centuries, with diet and exercise becoming the central points in the last 100 years. With the rise of various diets and their impacts on physical and mental health, there is a growing awareness among people to supplement their nutrient intake. However, traditional pill-based supplements are not preferred by many health-conscious individuals, leading to a need for a more natural and convenient way to incorporate essential vitamins and nutrients into their diet through food and beverages. We need to address this gap in the market by creating a food and beverage-based vitamin supplement product.

Research Insights

My research involved about 51 people with a combination of online surveys and interviews about vitamin/supplement intake. The data that will follow will reveal the use of vitamin taking everyday life, the consistency of vitamin use, insights into the need for taking vitamins in pill form, the method of vitamin information, as well as barriers to vitamin and healthy food intake.

  • 94.1% of the participants stated that they do take vitamins on a daily basis.
  • 54.9% of the participants state that they take Vitamin D
  • 64.7% of them get vitamin intake recommendation from their doctors and another 49% get the recommendation from friends and family.
  • 91.2% of people forget to take their vitamins on a daily basis.
  • 56.9% very interested in an application that suggest vitamin rich foods based on their dietary restrictions/types.
  • 70.6% would rather get their food from food instead of a pill
  • 84.3% would love a breakdown of what foods have which vitamins


The goal of the interview was to better understand the actual workflow of vitamin taking, the reasons why vitamins were taking it and the information of what vitamins actually do. 

General Questions asked in the interview:

  • How often do you forget to take your vitamins in any given week?
  • How many vitamins do you take daily?
  • What are some of the reasons you haven’t substituted your vitamin intake with food?
  • What were the benefits you were told/looking to get from the vitamins you take?
  • How hard is it for your to incorporate new food in your diet?


Looking at the data its clear to that there is a need for information on the types of vitamins on the foods the participants eat.

Forgetting to take vitamins in the morning is a common action. And it can happen a few times week, especially since in all the interviews conducted, vitamins were not a part of routine

People that take suggestions of vitamins from a doctor were more likely to be more consistent then their friends/family counterparts

Most people would rather consume their vitamins with food. A money saver was a topic that was brought up during the discussion of the benefits. 

Over half of the participants would like to know the target amount of vitamins to hit in a day.

Knowledge/Laziness are two factors as to why people take the pills they consume. All participants that were interviewed were unaware of what foods contained which vitamins. 

5 of the interviewers did state that if they knew what vitamins were in each food they would eat better.

Landing on the Solution

Essential pages:

Home page: The home page should have an attractive and intuitive interface with a brief description of the app's purpose, a call to action button to download the app, and a navigation bar to access other pages of the app.

About page: This page should provide detailed information about the app's features, its benefits, and the user stories that inspired its creation.

Vitamins page: This page should have a list of all the essential vitamins and supplements that users can select from. Each vitamin/supplement should have a brief description and the recommended daily intake.

Food page: This page should have a searchable database of foods and their nutrient content. Users should be able to search for foods based on specific vitamins and supplements they want to include in their diet.

Meal plan page: This page should generate personalized meal plans based on the user's vitamin and supplement needs. Users should be able to filter the meal plans based on their dietary preferences (e.g., vegetarian, vegan, etc.).

Alerts page: This page should allow users to set reminders to take their vitamins and supplements or to track their meals.

Partner page: This page should list the app's partners, including dieticians and nutritionists, who provide up-to-date information on nutrient content and health tips.

Visual details:

The home page should have a clean, modern design with an eye-catching hero image or video that showcases the app's purpose. The color scheme should be bright and appealing.

The about page should have a brief introduction and easy-to-read sections with attractive visuals, such as infographics or diagrams, to explain the app's features and benefits.

The vitamins page should have a simple, organized layout with a list of vitamins and supplements, each with an icon or image to make it more visually appealing. Each vitamin/supplement should also have a brief description and recommended daily intake displayed in a clear and easy-to-read format.

The food page should have a clean, searchable database with images of various foods and their nutrient content. The search bar and filters should be prominently displayed to make it easy for users to find the foods they want.

The meal plan page should have an intuitive interface that generates personalized meal plans based on the user's vitamin and supplement needs. Users should be able to filter the meal plans based on their dietary preferences, and the meals should be displayed with appealing images and descriptions.

The alerts page should have a simple, easy-to-use interface that allows users to set reminders and track their meals. The page should have a minimalist design with clear instructions and visual cues to help users navigate.

The partner page should have a list of partners with their logos and brief descriptions of their services. The page should be designed to make it easy for users to access the partner's website or contact information.


Product Manager Learnings:

Samuel Baiden

Co. Lab was a pivotal experience for me. I was laid off from my job, and I wanted to develop my skills during my free time. Talking with Helen and trying to find a way to develop my project management, sales, marketing and data skills pointed in the direction of Co. Lab.

Co. Lab challenged me. It got me to think differently, to use different parts of my brain. To think outside of the box literally. I had to research and develop research methods I never had used to before. I spoke to my fellow co horts and built bonds, wracked my brain to find answers and was able to tap into a better version of myself.

I have always been someone that has looked to learn and educate myself. Co. Lab has provided me with so many tools to develop myself, both career wise and personal wise. Its just not just a product I built in these 4 weeks. I built myself. I learned to build in public, to include data in my goals and put myself out there.

It gave me the courage to continue to go out and grow and develop…all with people watching. I have never posted on linkedin. CoLab got me to do exactly that. Seeing so many people connect with me because of my story and how I put plans, designs and thoughts together have made me a better overall individual. I am thankful and grateful for all the connections I’ve made.

Designer Learnings:

Developer Learnings:

Developers Learnings:


Full Team Learning