Product Experience

‍Problem Space 

Problem Statement  

How might we simplify and streamline the trip planning process for travellers, ensuring a stress-free experience?

Problem Background  

Since the beginning of the pandemic in 2020, the travel industry has faced unprecedented challenges, leading to significant changes in travel trends. Research indicates that trip planning, especially in the pre-travel phase, is consistently rated as the most anxiety-inducing aspect for travellers. Stressors include staying within budget, conducting exhaustive research, and finding activities tailored to individual interests [1]. As of 2023, 54% of travellers are planning more trips, with an increasing preference for last-minute travel arrangements [2].

Research Insights

User Pain Points

Using an online survey and user interviews, pain points uncovered were overwhelming pre-travel research, staying within budget, need for tailored activity suggestions and the planning process is seen as time-consuming.

Supporting Data

Research indicated that 55% of travellers interviewed (Millennial & Gen Z) find trip planning very stressful. 

Feedback

Users express a desire for a streamlined planning process, and having an all in one application was identified as a priority. 

‍Landing on the Solution

Based on our target users’ pain points, I know I wanted to work on the following features like engaging users with tailored suggestions, integration of itinerary, and budgeting tools for financial control. While I have an idea of how this solution will be enacted, I’m looking forward to working with a team to establish the “how” of the solution.‍

User Flows/Mockups 

Future Steps

I plan to take my experience and lessons learned with this project to develop a new product with a team of designers and engineers. If in the future I am at a point where I have the time and resources to fully execute this, this is definitely a product I would enjoy developing and bringing to life. 

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