TakeOff
Take off is a website that provides centralised visa information, making the search for accurate data more time efficient and stress free. Users can refrain from incurring last minute changes to their itinerary which results in additional cost and related stress.
Product Experience
Problem Space
Problem Statement
How might we make visa information more accessible for travellers so that it is more centralised, cost and time efficient?
Problem Background
We live in a world that is dynamic and ever-evolving. Visa policies and requirements of nations are in constant flux due to evolving relationships between countries. Meanwhile, it is painstaking to keep up with endless visa regulations, especially for those with passports carrying numerous visa restrictions. Locating and understanding the most relevant information to obtain a visa has become a cumbersome and overwhelming task. It is especially difficult to filter through the required information, given the diverse residency and citizenship statuses of individuals.
Research Insights
User Pain Points
Users holding passports that bear an array of visa restrictions often have to spend hours to identify visa information that pertains to them. This process adds a layer of stress as the information are spread out and some websites are not reliable
Supporting Data
33.3% of our participants encountered disruptions in their travel plans, necessitating flight rescheduling
Feedback
The results suggest that there is a need for centralisation and personalisation of visa information given the different residency and citizenship statuses of travellers.
Landing on the Solution
Based on our target users’ pain points, we knew we wanted to work on the following features:
- Have a verified checklist of all necessary documentation needed
- Have a system where user can input residency and citizenship status
- Have a list of resources of where to find necessary documentation
- Have an input option for the itinerary of the user to provide necessary transit details.
- Have hidden rules regarding travelling to regulated areas. Eg: Schengen States.
Explanation of Solution
After we showcased the prototype, we received a lot of valuable information and the use of a checklist and a questionnaire were tremendously helpful to them.
User Flows/Mockups:
https://www.canva.com/design/DAF0MjXjVus/eFM61PY9Hld7J58vKA2ztQ/edit?utm_content=DAF0MjXjVus&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
Future Steps
Can this product be partnered with travel agencies or corporate teams?
Partnering with travel agencies will allow people to be more aware of this platform. Corporate teams can use this platform to schedule ahead for their employers and prevent any travel obstacles.
How will continuous updates of information work in real time?
Explore how AI can be instrumental in updating the necessary information for my solution in real time and I would enjoy working with a team to develop my vision.
Images
Learnings
Product Manager Learnings:
Anu Nath
Throughout this program I have been fortunate enough to hone in some key learnings, one how vital persuasive storytelling is, in order to peak our users' interest and get them invested. 2. A pro-type and a problem space is nothing without user research. Researching is the bread and butter to defining a solution that our customers would want to use and 3. This is my first time curating a mockup and this has been an amazing learning curve.
Designer Learnings:
Developer Learnings:
Developers Learnings:
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