Live music event matchmaking app that pairs users based on their musical preferences and location. It offers an entertaining and social opportunity for music enthusiasts to attend live performances with similarly inclined individuals.
How might we make it easier for solo concert attendees to find companionship so that they have the chance to enjoy concerts comfortably and meet others who like the same music?
Anyone who loves live music and wants to attend concerts, but either doesn't want to go alone or is looking to meet new people with similar music interests. During user research, 88% of people say they are hesitant to go to concerts alone due to self-consciousness. The problem addresses a lack of social and fun experience that people may face when attending concerts alone or with people who have different music tastes.
The problem of attending concerts alone or with people who have different music tastes is significant, as it can take away from the enjoyment of the live music experience. While conducting our own user research, 94% of people say they would have a better experience at concerts if they went with someone. Finding the right people to attend concerts with can be challenging, especially for those who are new to a city, have limited social circles, or have different music tastes from their friends. In addition, there are safety concerns when meeting up with strangers and 63% of people say they would not go with strangers due to safety but would go with them if there was prior screening.
The pandemic disconnected people and they are now looking for tools to bring them back together. Right now, there is a growing demand for social and fun experiences. How do we connect with people who we haven’t been able to connect with during the pandemic?
The problem now is that there isn’t a valuable service to the music lovers community that fosters connections, and enhances the live music experience.
By conducting surveys, we have identified common themes from 34 participants.
- 94% of people say they would have a better experience at concerts if they went with someone
- 88% of people say they are hesitant to go to concerts alone due to self-consciousness
- 67% rated the importance of having companionship at a concert as 4 or higher on a scale of 5.
These findings confirm that attending concerts alone impacts a person’s concert experience.
Landing on the Solution
Based on our target users’ pain points, we knew we wanted to work on a solution that would connect like-minded individuals at concerts.
Showmate makes it easy and accessible to find companionships at live music events and create memorable experiences. You can find people by using filters and locations so you can find the ideal concert buddy. The “Need a Buddy for” function allows you to easily find someone who is attending the same concert as you. After you have matched with them, you can start the conversation and plan meetups accordingly. With added safety features, you can swipe with a peace of mind.
I plan to use this experience to work with a cross-functional team and bring the product to reality. In addition, looking to perfect core features of the product and brainstorm additional paid features that will entice more users to use the app.
Product Manager Learnings:
Even though you may come up with many solutions, you need to focus on the problem space. Narrowing it down will better help identify possible solutions to your target user.
In addition, having user stories will help prioritise which features will be used by certain people and how they benefit using your app. Creating a concise and thorough spec is important to communicate with designers and developers in executing the product.