Shop and Go

Problem Statement  

Shoppers at physical store locations need a way to pay for their items while they shop to reduce the time spent waiting at long checkout lines.

‍

Problem Background  

In-store shoppers want to avoid long lines at checkout and would like to have a product that makes it easier for customers to pay for their purchases when they are done via an app on their phone

We surveyed 30 customers at various stores, 90% of them said easy checkout options would improve their shopping experience. Most of the customers surveyed said that reducing the checkout lines at the shops will reduce their time spent shopping significantly. We would like to solve this problem because it will improve the experience of the shoppers and also bring more customers into these stores.

‍

Research Insights

User Pain Points

By sharing surveys through different social media platforms like Linkedin, Instagram and Facebook, we identified a few different categories of prospective users and did over 8 user interviews.

Supporting Data

90% of people surveyed, mentioned that their second greatest pain points while shopping is the long checkout lines. They mentioned that they will like the checkout options to be easier. 6 out of 9 people interviewed also mentioned that they would love it if they had an option to pay for their items on their phone so they can reduce the time that they spend shopping.

‍

Future Steps

I plan to continue with this project with a dedicated team of 1 UX/UI Designer and 2 Developers to create and further improve on the MVP while utilizing this project as a point of reference for my product management experience in interviews. Along with creating and improving the MVP, the next steps include creating a Go-To-Market Strategy and Product Roadmap to further plan out the future of this application.