Seoul Glow Box

Seoul Glow Box aims to address the challenge of maintaining a consistent skincare routine by providing a subscription service that delivers personalized, curated Korean beauty products directly to consumers. Each box is tailored to meet individual skin concerns and preferences, promoting a consistent and effective skincare regimen.


Product Experience

Problem Space 

Problem Statement  

How might we simplify and personalize skincare routines to enhance effectiveness and user satisfaction?

Problem Background  

The need for Seoul Glow Box arises from the complexity and inconsistency of consumers' skincare routines, often due to time constraints, high product costs, and the overwhelming choice of products.

Research Insights

User Pain Points

During our research phase, which included surveys and interviews, users expressed the challenges of maintaining a consistent skincare routine, overwhelmed by the vast market options and seeking personalization and guidance.

Supporting Data

70% of participants found maintaining a consistent skincare routine challenging, with 80% showing interest in curated skincare boxes as a solution.


Feedback highlighted enthusiasm for a personalized, convenient skincare solution that could simplify daily routines and introduce effective Korean beauty products tailored to individual needs.

Landing on the Solution

Based on our target users' pain points, we focused on curating a subscription box that offers a personalized selection of Korean skincare products, aimed at simplifying skincare routines and addressing specific skin concerns.

Future Steps

This feedback loop will continue to inform the refinement of Seoul Glow Box, with plans to explore additional customization options and expand our product range to cater to broader skin concerns and preferences.


Product Manager Learnings:

Mohamed Toure

Co.Lab was a very interesting experience for me because I learn about the central experience of thinking with the customer point view, understand what they try to achieve versus the solution (with the NASA exemple resonating so well with me). Also, learning about the the Job To Be Done as been beneficial in my current role and engaging impactful conversation with my product team as a data scientist.

Designer Learnings:

Developer Learnings:

Developers Learnings:


Full Team Learning