QuickForms

Product Experience

Problem Space 

Problem Statement  

As online users engage with various forms frequently, they demand a more efficient and hassle-free method for completion, as the current process proves to be cumbersome and time-consuming, causing frustration.

If you are spending too much time filling in credit card details, selecting your province/country from a dropdown, or lengthy demographic details while applying for jobs or doing online shopping, then you need a better way to fill out forms quickly. Use Quick Forms, we automate online form filling for you with key details that include demographic information like address (including Province/State and country without going to a drop-down), DEI questionnaire, and Credit Card details (including CVC code) safely and securely. Save your precious time with Quick Forms!

Problem Background

For several years, we have been filling out online forms and applications that take a lot of time and effort. There have been several occasions when I felt frustrated with online forms asking me to fill in the same demographic questions. I realized that online users require a streamlined method for completing forms due to the frequency of their engagements, leading to frustration with the current tedious and time-consuming process. With shrinking attention spans, customers need a faster way to fill information online.

Our customers include anyone who fills out online forms and wants to save time by automating some of the form-filling process. The Autofill feature can currently help users fill forms quickly. However, it is not for selecting a country or province field in many cases, nor does it work for demographic information (or DEI forms) and credit card cvc codes. Several autofill forms exist on the market but don’t work well according to the user reviews¹. 

Research Insights

I conducted a survey with 8 respondents and interviewed 6 online users to understand their experience filling out online forms². 

User Pain Points

The 2 main customer personas I identified based on the survey and user interviews include:

Customer Persona 1: Young 21-to-30-year-olds applying to several jobs per day that require filling out forms and shopping online and filling out forms that require address, demographic information and credit card details

Customer Persona 2: More experienced 30-to-50-year-olds applying to select jobs that require some form filling but are not so bothered by the application process. However, they do shop online and fill out demographic and credit card details which they would like to be more automated.

User Pain Points

• As a young applicant, I need a streamlined form-filling process to apply for numerous job roles daily without spending excessive time on demographic and DEI fields.
• I leave job applications in the middle if it takes more than 5 minutes to fill them out. I want to focus on tailoring my resume and cover letter rather than filling in more DEI and demographic questions. These need to be automated based on preferences I have outlined and saved on my internet browser.
• As an online shopper, I want the autofill feature to include credit card CVC codes, allowing me to complete online transactions swiftly without manual entry.
• As an experienced professional, I seek a faster method for completing forms, even though I apply to fewer job opportunities, ensuring efficiency without compromising accuracy.
• As a user with multiple credit cards, I require an automatic population of both credit card numbers and CVC codes to facilitate hassle-free online shopping and form filling. I want this to be done safely and securely.

Supporting Data

The results from the survey, interview questions and online research are as follows:

• 88% of those surveyed found filling out online forms to be inefficient and time-consuming.
• 63% of the respondents blamed the country and province field where they have to manually select a country and province from a drop-down list to be time-consuming. 25% of respondents found filling out credit card details to be time-consuming.
• 80% of the interview respondents blamed filling in demographic and DEI information like pronouns, age, gender, ethnicity, etc. for job application forms as time-consuming.
• A Greenhouse study^3&4 showed that 60% of applicants are not happy with the time-consuming process and sometimes leave the applications incomplete or simply give up.

Feedback

Now that we have established that filling out forms can be time-consuming and the main reasons behind the tedious process, we now focus on further questions to understand possible solutions

• More than 70% of those surveyed do not use a VPN service.
• 76% of the respondents said they would like to use autofill and automatic country and province selection based on their location.
• 63% did not have any privacy concerns with location-based form filling.

Existing autofill tools like AutoFill Forms that use Chrome extension do not work well. They have a user rating of only 3.3 with many reviewers complaining about the extension not working well for them.

Landing on the Solution

1. Location-Based Autofill:
   • Implement a feature that automatically selects the user's country/province based on their geolocation, reducing manual selection efforts.
2. Demographic and DEI Autofill:
   • Integrate functionality to autofill demographic and DEI fields based on user preferences or commonly used information, optimizing form completion speed. Could use a Chrome extension where you can fill in all your details once and it can be applied to each form/application in the future.

Explanation of Solution 

We would like to focus on customer persona 1 where we can streamline job applications and leave the credit card autofill feature for cvc to a later iteration. This will avoid legal, privacy and security issues that may arise with automating credit card information. 

User Flow/Mock-Ups

A user will fill in his/her basic information in a Chrome extension. Based on the fields filled, every new application/form will be able to use this information and populate the fields in the form going forward.

Future Steps

1. We would like to test our MVP with potential customers to understand whether it does a better job than the existing tools in the market to autofill DEI/Demographic information.
2. We would like to pursue the problems of customer persona 2 related to automating credit card autofill in the future. If the legal, security, and privacy issues persist, we can partner with companies like Google for their security expertise to solve this challenge. We will still use our autofill technology but partner up with companies like Google on the security front.

References

1. AutoFill Form reviews: https://chromewebstore.google.com/detail/autofill-forms/focmhibpdifbdjacabpgnifhdalgfogg?pli=1
2. Survey Link: https://surveys.delighted.com/c/u/jiGPOzw7  
3. Job seekers face Lengthy Job Application Process: https://www.forbes.com/sites/jackkelly/2022/02/06/greenhouse-study-shows-job-seekers-face-lengthy-applications-slow-recruiter-response-times-ghosting-unprepared-and-late-interviewers/?sh=447e0b2d5d87  
4. 60% of candidates ditch the Application: https://hiredna.com/60-of-candidates-ditch-the-application-because-its-too-long-or-complex-how-to-simplify-the-job-application-process/ 

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