PromptedPlates is a versatile and innovative product that simplifies the process of deciding on group eating preferences and generates a comprehensive grocery list for convenient and efficient shopping.


Problem Statement  

Grocery Shoppers need a quick and adaptable product to help determine household eating preferences and conveniently generate a grocery list for quick shopping.

Problem Background  

Daily food consumption is a fundamental necessity, and individuals have multiple options to fulfil this need, including dining out or cooking at home. However, for those who choose to cook at home, deciding what to prepare for each day of the week can become complicated, particularly when considering the personal preferences of other household members.

Once a decision is made, a list of necessary ingredients is created before heading to the local grocery store. However, given the distractions of daily life, it is possible to overlook an item on the list, which can result in wasted time during the week by having to return to the store to retrieve the missed item.

In the current climate, with the increasing prevalence of remote work and the ease of developing technology, there is a significant opportunity to create a distinctive product that caters to the unique needs of those impacted by these challenges.

Research Insights

User Pain Points

  • 52.9% of people visit the grocery store every other week 
  • 41% of people thought speed of making meals was important to them 

Supporting Data

  • 70% of people plan what meals they want to eat before going to the grocery store
  • 68.8% of people do not want to eat meat in every meal
  • 43.8% of people do not want to cook every meal 


Based on user interviews, it appears that the challenge of deciding what to eat when considering the preferences of loved ones or other household members is a significant problem worth addressing. Nearly all interviewees agreed that this is a common challenge, with some reporting spending several hours each week trying to make such decisions.

Future Steps

I would like to explore additional factors that could drive the development of features, such as dietary and nutritional considerations. Additionally, I plan to implement gamification techniques to increase user engagement and encourage repeated usage. To enhance the overall user experience, I will collect usage metrics and data on the back end, including user choices, satisfaction with meal selection, and the speed at which users navigate the selection process.

Another important area to explore is the dynamic nature of user preferences. Some users may prefer consistency in their meal choices, while others seek variety. By understanding these changing preferences, I can better tailor the presentation of meal options to meet the unique needs of each user. 


Product Manager Learnings:

Matthew Fay

During my recent learning experience, I gained insights on how to analyze competitor products to uncover key features, as well as how to use survey results to inform product development priorities. I also learned about the importance of fostering strong collaboration between functions such as Design and Engineering, as emphasized by Dave Lovecchio, MBA.

One key takeaway was the significant impact of company size on the challenges that product managers face. For smaller companies, experimentation and agility in identifying product-market fit is crucial, and not all features may be sustainable in the long term.

Furthermore, I discovered that early-stage companies may not have a clear understanding of their ideal customer profile initially, and this can lead to difficulties in managing customer expectations. Alignment between functions such as Sales, Product Marketing, and Product Management is crucial in addressing such challenges.

Designer Learnings:

Developer Learnings:

Developers Learnings:


Full Team Learning