How might we...
“Since the beginning of the pandemic in 2020…”
User Pain Points
“Using Quora and Facebook groups, we identified a few different categories of prospective users and did over 10 user interviews…”
“Our preliminary user research to validate this problem with undergraduate students in Nigeria found that ..”
Landing on the Solution
Explanation of the Solution
“Based on our target users’ painpoints, we knew we wanted to work on the following features…”
User Flow / Mock-Ups
Provide any PM user flow mockups and wireframes that you can!
“I’m planning on using this to land a job…”
“We will not be continuing the project, however ..”
“This is what we learned from speaking to customers ..”
Images (optional) - screenshots, marketing assets, etc.
Product Manager Learnings:
The significance of user research and taking the time to speak to customers to truly understand their pain points. Rather than just creating surveys and sending it over to potential users, I found having customer conversations were the most helpful to reveal user needs. It made me prioritize conversations before making the steps to design a more effective survey. I also learnt the importance of peer review at the documentation stage. The opportunity to have other Product managers give me feedback on my spec gave me ways I could improve significantly.