Empowering newcomers in Canada: NECC app - Your personalised guide for professional success, connecting communities, and overcoming job-hunting challenges.


Product Experience

Problem Space 

Problem Statement  

Immigrants in Canada face difficulties in navigating the competitive job market due to high living costs, job-related barriers, and challenges in recognizing their qualifications. This has led to a significant number of immigrants contemplating leaving the country within the next two years.

Problem Background  

The struggle for recognition of qualifications, workplace discrimination, and the need for better reporting systems are significant issues. The survey reveals that 40% of newcomers feel undervalued at work, and there is a lack of reporting discrimination. Language barriers and the perception of discrimination against immigrants are also prevalent challenges.

Research Insights

User Pain Points

  1. feeling undervalued at work.
  2. Discrimination against immigrants.
  3. Struggles with learning a new language.
  4. Job rejections based on assumptions about language skills.
  5. Lack of recognition of foreign qualifications.
  6. The concept of "First Canadian experience" creating barriers.

Supporting Data

  • Survey responses indicate instances of discrimination, challenges in obtaining job opportunities, and the struggle to gain recognition despite qualifications.
  • Personal stories highlight the emotional toll and frustration experienced by immigrants.
  • The need for more inclusive workplaces is emphasised, with suggestions for diverse interview panels, language support, and fair pay.

Upon thorough analysis of the data and thoughtful consideration of ways to improve support for newcomers, a notable deficiency has been identified in the efficient onboarding process to the Canadian employment system. Recognizing the pivotal role of networking and urging newcomers to establish meaningful connections for job acquisition is crucial. Adhering to these steps can enhance your active engagement. It is essential to acknowledge that starting on the journey of creating new professional relationships is daunting and a little scary, particularly in a non-native language. 

Landing on the Solution

I decided to create the "NECC - Newcomer Empowerment Champions Canada" app because I truly understand the difficulties immigrants face in Canada. The problems are many, like trying to find a job in a tough market, adjusting to the Canadian way of doing things, facing discrimination based on intellect, and struggling with getting qualifications recognized. These challenges needed a thoughtful and complete solution, so we developed the NECC app.

Explanation of Solution

The NECC app is a complete support system crafted to empower newcomers in their professional journey. It goes beyond regular job-search platforms, providing daily notifications, networking tips, interview guidance, content creation advice, and community building.

  1. Personalization: Recognizing that each newcomer's journey is unique, the app lets users log in with their LinkedIn accounts. This merges data to offer personalised notifications and suggestions, ensuring the support given matches each user's professional background and preferences.
  2. Fostering Community: This app isn't just about transactions; it's about creating a community. By facilitating connections online and through in-app events, NECC cultivates a sense of belonging. The community space lets immigrants share experiences, offer support, and join virtual events, forming a network that goes beyond job searches.
  3. Tackling Systemic Issues: NECC takes a proactive stance on addressing broader issues. It provides language support, career counseling, financial literacy guidance, community integration initiatives, and advocates for recognizing foreign qualifications. This approach actively works to break down barriers faced by newcomers.
  4. Continuous Improvement: The app's success isn't fixed; it's a journey of constant improvement. Regular updates, user feedback, and collaborations with stakeholders ensure the NECC app evolves to meet the changing needs of immigrants. It stays true to its mission of fostering inclusivity.

Future Steps

  1. Implementation of Key Features: Develop and implement the key features outlined for the NECC app.
  2. User Testing and Feedback: Conduct beta testing to gather user feedback and make necessary adjustments.
  3. Marketing and Outreach: Launch a comprehensive marketing strategy to promote the app and reach the target audience.
  4. Collaborations: Establish collaborations with Canadian companies, organizations, and government agencies to enhance the app's impact.
  5. Continuous Improvement: Regularly update the app based on user feedback, technological advancements, and changing needs of newcomers.



Product Manager Learnings:

Victor Hugo Lemes

Co.Lab was an amazing experience for me. They provided all the tools and support I needed to learn, and the videos were really well done. I'm grateful to every sponsor and organizer for making it happen. They've opened up a lot of opportunities for us, and I'm excited about what's coming next!

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