Moving is more than a change of address; it's a chapter in your life story. At Movit, we're rewriting the narrative of moving, transforming it from a stressful task to an exciting adventure. We're not just a platform; we're your all-in-one moving companion, here to guide you through every step of the journey.
“How might we improve the process of moving for busy people who require assistance moving from one home to another?”
“Moving is deemed to be among the top five most stressful life events*, but every other day people still go through this process. According to Statistics Canada, in the two years leading up to 2021, 2.1 million (13.8% of 15 million) Canadian households moved. Individuals and households go through this aggravating process for numerous reasons including; new jobs in new areas, retirement, seeking bigger or better housing, etc.
People have to move amidst other responsibilities like work, school, taking care of loved ones, etc. While some individuals move without relying on help or outsourcing jobs, others decide to outsource some of the steps involved. ”
User Pain Points
The problem discovered is that individuals experience a high level of stress while juggling the many pieces involved in moving from one home to another. These pain points were uncovered by surveys and interviews.
- 66.8% people indicated that they associate a negative emotion with the experience of moving.
- 56.7 people stated that they experience stress during the process of moving.
- 47.1% of people indicated they move yearly.
- 88.2% stated that they require assistance when moving.
- 82.4% of participants stated that they would outsource some parts of the moving process
- 56.8% Stated that they have hired movers to pack, unpack and move heavy furniture in the past.
- Of the 56.8% of people who have hired movers, 23.5% indicated that they typically compare quotes provided by different movers to find the price
The research validated our idea of the problem when it comes to moving to a new home. People typically feel overwhelmed when moving and experience a high level of stress at each stage of moving. Also, people indicate they outsourced various move tasks depending on the assistance they need. 74.1% indicated they’ve outsourced a part of the moving process when moving.
Landing on the Solution
The envisioned solution aims to simplify the moving process by serving as a centralised platform, eliminating the necessity for multiple tools. Functioning as a user's moving concierge, it facilitates a streamlined experience. Users can answer a series of questions, leading to the generation of a personalised checklist tailored to their specific situation. This comprehensive support extends throughout the entire moving journey, empowering users to create schedules and receive timely push notifications aligned with the checklist. This unified approach ensures that users have all the necessary resources at their fingertips, alleviating the mental burden of constantly recalling tasks. Ultimately, the solution provides a one-stop platform for efficiently managing all aspects of the moving process.
Created a website https://movitt.my.canva.site/movit
“This is what we learned from speaking to customers ..”
“Possible additional problems to address”
Product Manager Learnings:
This co.lab experience was a game-changer, equipping me with invaluable insights into the dynamic realm of product management.
I learned to spend a lot of time in the problem space before diving into solutioning. Getting all the key information is great so I build products tailored to user pain points.
The significance of crafting personas is crucial in envisioning how the product will be utilised.
The DTTTPM scholarship made this learning journey possible by bringing aspiring product managers from diverse backgrounds. Collaborating with like-minded individuals, sharing experiences, and engaging in thought-provoking discussions added a rich layer to the overall learning experience.