Movit

Product Experience

Problem Space 

Problem Statement  

“How might we improve the process of moving for busy people who require assistance moving from one home to another?”

Problem Background  

“Moving is deemed to be among the top five most stressful life events*, but every other day people still go through this process. According to Statistics Canada, in the two years leading up to 2021, 2.1 million (13.8% of 15 million) Canadian households moved. Individuals and households go through this aggravating process for numerous reasons including; new jobs in new areas, retirement, seeking bigger or better housing, etc. 

People have to move amidst other responsibilities like work, school, taking care of loved ones, etc. While some individuals move without relying on help or outsourcing jobs, others decide to outsource some of the steps involved. ”

Research Insights

User Pain Points

The problem discovered is that individuals experience a high level of stress while juggling the  many pieces involved in moving from one home to another. These pain points were  uncovered by surveys and interviews. 

1. 66.8% people indicated that they associate a negative emotion with the experience of moving.
2. 56.7 people stated that they experience stress during the process of moving.
3. 47.1% of people indicated they move yearly.
4. 88.2% stated that they require assistance when moving.
5. 82.4% of participants stated that they would outsource some parts of the moving process
6. 56.8% Stated that they have hired movers to pack, unpack and move heavy furniture in the past.
7.  Of the 56.8% of people who have hired movers, 23.5% indicated that they typically compare quotes provided by different movers to find the price

Feedback

The research validated our idea of the problem when it comes to moving to a new home. People typically feel overwhelmed when moving and experience a high level of stress at each stage of moving.  Also, people indicate they outsourced various move tasks depending on the assistance they need. 74.1% indicated they’ve outsourced a part of the moving process when moving. 

Landing on the Solution  

The envisioned solution aims to simplify the moving process by serving as a centralised platform, eliminating the necessity for multiple tools. Functioning as a user's moving concierge, it facilitates a streamlined experience. Users can answer a series of questions, leading to the generation of a personalised checklist tailored to their specific situation. This comprehensive support extends throughout the entire moving journey, empowering users to create schedules and receive timely push notifications aligned with the checklist. This unified approach ensures that users have all the necessary resources at their fingertips, alleviating the mental burden of constantly recalling tasks. Ultimately, the solution provides a one-stop platform for efficiently managing all aspects of the moving process.

User Flows/Mockups

Created a website https://movitt.my.canva.site/movit

Future Steps

“This is what we learned from speaking to customers ..”

“Possible additional problems to address”

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