SPRINT31 PORTFOLIO

Mom Manager

Mom Manager is a product to enable stay at home moms to have at least an hour for themselves with the focus on prioritizing their mental health through networking with other moms in their community.

Design:
Developer:
Portfolio
Developer:
Portfolio
Developer:
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Portfolio

Problem Statement  

How might we help stay at home moms avoid being overwhelmed and burnout from their daily responsiblities without impact on their mental health.

Problem Background  

The target customers here are stay at home moms. Based on qualitative interviews,  stay at home moms are mostly overwhelmed carrying out their daily responsibilities and running the affairs of their homes. They lack Personal time, are financially stressed, feeling undervalued, finding time for self-care and maintaining their Mental health.  

In 2021 with a national poll conducted, many mothers and caregivers were nearing their breaking point. They were overworked, overwhelmed, and undervalued; their mental health was suffering. Canadian Women’s Foundation. (2023, June 12). New Survey Results - May 2022 - Canadian Women's Foundation. https://canadianwomen.org/may-2022-pandemic-survey-moms-caregivers/

The survey further shows that a higher percentage of moms are concerned about their physical health. Three in five moms are concerned about their emotional well-being (67%) and their mental health (62%). Moms continue to be significantly more likely than dads to feel anxious and sad. And those feelings aren’t diminishing much for moms: In 2022, 41% of moms felt anxious (43% in 2021) and 24% of moms felt sad (26% in 2021).

Balancing household duties and financial concerns can frequently lead to feelings of overwhelm and fatigue for mothers. When a stay-at-home mom faces burnout, she may struggle to get out of bed in the morning, experience impatience with her children or partner, feel lonely, exhibit signs of anger or tearfulness without clear cause, or be easily upset. It is common for stay-at-home moms undergoing burnout to harbor feelings of resentment towards motherhood or daydream about a way out. 

Stay-at-home moms often encounter anxiety or depression. While there is limited research on the mental health challenges faced by stay-at-home mothers, a Gallup survey of more than 60,000 American women indicated that stay-at-home moms expressed higher levels of depression, sadness, stress, and anger in comparison to working mothers. Stay-At-Home Moms Report More Depression, Sadness, Anger. Gallup. Accessed 8/29/2022.

In order to solve the above pain point, Mom Manager is a scheduling App to help stay at home moms plan their daily responsibilities by setting achievable goals each day through planning and scheduling to reduce mental exhaustion and breakdown. The apps will also focus on features to help stay one mom network with other moms of like minded in their community.

User Pain Points & Research Insights

Using Microsoft surveys and interviews, I was able to identify 7 prospective users with an average family of four. They barely have time for themselves or have social interactions with adults.

Supporting Data

71% mentioned they are usually overwhelmed with little or no support but try to find a way to balance their day. 27% were able to juggle their daily tasks because they have grown up children and a partner that supports them and the remaining  2% said they have support from family members to help with their kids so they have some time for themselves. Most complained of being overwhelmed and burnout before the end of their day. They feel anxious and have no social interaction with other adults.


Feedback

Majority don’t use any app to organize their daily responsibilities and will be willing to use an app which they can plan with and also give them some personal time,

Landing on the Solution

Based on our target user’s pain points, we knew we needed to develop a product with features to help balance mental health challenges faced by stay at home moms due to how stressful their day can be. This feature includes connecting stay at moms within the same community and a well tailored easy to do exercise for example Yoga, Meditation and low impact physical activities to boost their overall health.

Explanation of Solution

After we showcased our prototype to the users again, we learned that it will be great to have a poll to gather more data on stay home moms having mental struggles. 

Future Steps

I want to continue with this product, I believe I need to conduct more user research and interviews to get an in depth understanding of the pain point I mentioned. Additional features to be included in the product.

  • Mental health Resources
  • Exercise/Meditation
  • Daily planner/Routine organizers 
  • Budget and expenses tracker
  • Meal recipes 
  • Educational contents

Learnings

Product Manager Learnings:

Mercy Ojini

Joining Co.lab gave me first hand experience working with cross functional teams. Understanding problem spaces and coming up with solutions. I learnt the importance of building in public. I am more confident at the end of the 4 weeks Sprint program.

Designer Learnings:

Developer Learnings:

Developers Learnings:

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Full Team Learning