How might we help college students track their spending habits, cut back on unhealthy snacking and stay accountable with friends and families?
College is a unique time in life. For many, college years come with newfound freedom, new friendships, exploring new foods from different cultures. While there are lots of positives to enjoy during these years, there are also plenty of challenges faced by college students.
People often joke about the freshman 15; first-year college students are notorious for putting on extra pounds. Gaining weight certainly isn't naturally unhealthy, but the freshman 15 are often associated with unhealthy habits like binge snacking or impulsive spending.
Read More: https://www.tastingtable.com/974938/reasons-why-college-students-have-a-hard-time-with-healthy-eating/
User Pain Points
When I was in college, I had the following sentiments:
As a university student that loves to try new snacks and sweets, I want to cut back on snacking so that I do not skip healthy meals frequently.
As a university student that loves to try new snacks and sweets, I want to cut back on snacking so that I spend less to stay within my budget.
“85% of people we spoke to mentioned they were unhappy with the current solution ..”
83% of the users that completed the survey admitted that their mood determined their unhealthy snacking habits
50% said it was in between meals & this was a result of not having an accountability partner
Most of the users (not university students) that completed the survey do not see their snacking addiction as a problem or trying to cut back, but all said they do not have an accountability partner
Landing on the Solution
- Join a weekly leaderboard with your friends & family to see who is leading in the pack and if you wager incorrectly, you owe them a reward and if you wager correctly you owe them a punishment
- 1 week of NO leisure shopping = sponsored shopping spree worth $100
- 2 weeks of NO leisure shopping = sponsored shopping spree worth $200
- 1 week of NO junk food = enjoy a guilt-free treat of your choice
- 2 weeks of NO junk food = enjoy 2 guilt-free treat of your choice
- 1 week of leisure shopping = hide their credit card for a week
- 2 weeks of leisure shopping = hide their credit card for 2 weeks
- 1 week of junk food = super healthy snack of your choice for a week
- 2 weeks of junk food = super healthy snack of your choice for 2 weeks
I did not have much time to interview students currently in college but going forward if I was to proceed with this product, I will need to redirect my focus to my target market.
- A weekly graph of their progress with comparison from week to week
- How often do they answer prompts on their phone checking in on their moods & cravings?
- Is the app keeping them on track with their weekly goals of cutting back on junk food and unnecessary spending?
Product Manager Learnings:
Co.Lab was a very interesting experience for me, it was quite a learning curve for me a person with no background whatsoever in product management. The peer reviews really helped me to focus on the mission of my problem statement.