How might we reduce the operational overload and maintain a motivated and satisfied workforce for Small businesses?
The problem being addressed is the challenge of reducing the operational overload and maintaining a motivated and satisfied workforce, which can have a significant impact on a small business success.
Who are our customers:
Segment 1 - Small Business owners or contractors managing team in these industries – Healthcare, food and hospitality, general labour and professional services.
Segment 2 - Full time Employees, part time employees and Contract Employees
Need or Problem: The need from employers is to enhance employee engagement and reduce turnover rates, which are common challenges among small businesses. Rising numbers of disengaged employees can lead to decreased productivity, increased turnover costs, and decreased overall morale in the workplace. For employees, the need is entirely different, they want a reduced operational workload, a flexible system with a great user experience.
User Pain Points
“Using Quora and Facebook groups, we identified a few different categories of prospective users and did over 10 user interviews…”
We surveyed 12 current and previous employees from targeted industries and they shared their unique experiences with handling HR related task for work. Had a short conversation with an employer who shared his challenges as well
“85% of people we spoke to mentioned they were unhappy with the current solution ..”
54% 0f the users reported that their current HR system does not meet their work needs and that this system needs to be improved.
“Our preliminary user research to validate this problem with undergraduate students in Nigeria found that ..”
Our research findings highlight a crucial insight: there's a recognition of the existing HR solution, but a clear need for enhancements. The demand for a more user-friendly application that effectively meets both employee and employer needs is a powerful signal.Addressing this need presents an exciting opportunity for innovation, collaboration, and positive change. By focusing on creating a solution that prioritizes user experience and aligns with the diverse requirements of employees and employers, Kontrack can propel the HR processes to a new level of efficiency and satisfaction.
Landing on the Solution
1: Employee Schedule Management
2: Shift Swap Requests
“This is what we learned from speaking to customers ..”
“Possible additional problems to address”
Get Started Page
This page shows the two users of the platform for our MVP, the employers and Employees. Our research helped us understand the journey for the employees and how to help employers retain their workers.
Employees can view their work schedules and receive notifications about any schedule changes.
Managers can create, publish, and manage schedules efficiently.
Employees can request shift swaps, and managers can approve or deny these requests. The system tracks and notifies users of shift swap status changes.
Employees can send direct messages to colleagues and managers. The communication platform is secure and user-friendly.
Web App Home page
Product Manager Learnings:
Co.lab has evidently played a pivotal role in shaping this journey by emphasising the importance of a clear problem statement. The significance is seen in my value proposition of focusing on employee experience to address the challenges faced by small businesses. It's impressive to see how my vision for Kontrack has been strengthened through this research, reinforcing the importance of creating a solution that not only streamlines HR processes but also enhances the overall work experience for employees.
The mentorship has played a huge part in deepening my understanding of Product management and how to narrow down to the main pain point of users and create relevance for the product.