DTTPPM Portfolio

JobSeeker Connect

JobSeeker Connect is a digital platform designed to ease the challenges faced by new immigrants in Canada during their job search. It offers tailored resources, guidance, and support to help users find employment confidently by addressing language and cultural barriers and simplifying the complex job application process.


Product Experience

Problem Space 

Problem Statement  

The problem that JobSeeker Connect aims to address is the substantial challenge faced by new immigrants in Canada during their job search. These individuals encounter difficulties in understanding and navigating the Canadian job application process, resulting in missed opportunities, prolonged job searches, and hindrances to their successful integration into Canadian society.

Problem Background  

The primary customer for JobSeeker Connect is new immigrants in Canada actively seeking employment. The problem we aim to address is the substantial challenge they face in understanding and navigating the Canadian job application process, which often results in missed opportunities and prolonged job searches. 

The need to address this problem is particularly pressing given the increasing influx of new immigrants to Canada and their critical need for employment to integrate successfully into the society. Research findings have highlighted the specific hurdles faced by new immigrants, including a lack of Canadian work experience, complex job application procedures, language barriers, and cultural misunderstandings.

These challenges have been identified through extensive user interviews and surveys within the target group. New immigrants have consistently reported difficulties in finding jobs, understanding job market requirements, and dealing with language and cultural differences. These pain points result in delayed job searches and missed opportunities for employment.

Addressing this problem now is crucial because it not only enhances the prospects of new immigrants but also contributes to the overall economic and societal well-being of Canada. By providing tailored resources and support through JobSeeker Connect, we can better integrate new immigrants into the workforce, thus leveraging their skills and expertise for the benefit of the Canadian economy.

Research Insights

User Pain Points

  • Lack of Canadian Work Experience: New immigrants often struggle due to a lack of Canadian work experience, impacting their ability to secure employment.
  • Complex Application Procedures: The intricacies of the Canadian job application process pose challenges for immigrants, leading to confusion and missed opportunities.
  • Language Barriers: Language differences hinder effective communication and understanding during the job search, limiting immigrants' access to opportunities.
  • Cultural Misunderstandings: Differences in cultural norms and expectations create barriers, affecting immigrants' ability to align their applications with employer needs.

Supporting Data

  • Research using Google highlights that a substantial percentage of new immigrants struggle due to a lack of Canadian work experience, posing a significant barrier to employment success.
  • According to the survey results, the complexities of the Canadian job application process contribute to confusion and missed opportunities for immigrants.


  • User interviews conducted with 8 new immigrants revealed consistent difficulties in navigating the job application process, emphasizing the need for tailored support.
  • Feedback from survey responders echoed the sentiment that addressing these challenges is vital for the successful integration of new immigrants into the Canadian workforce.

Landing on the Solution

Based on our target users' pain points, we recognized the need for a holistic solution that not only addresses the challenges faced by new immigrants in Canada but also empowers them to navigate the job application process with confidence. Our primary focus was on features that directly tackle the identified pain points, ensuring a user-centric and effective solution.

Key Features:

  • Personalized Work Experience Builder: A tool that allows users to input their international work experience and receive tailored guidance on how to align it with Canadian job market expectations.
  • Simplified Application Navigator: An intuitive step-by-step guide through the Canadian job application process, providing clarity on each stage and minimizing confusion.
  • Language Empowerment Hub: Resources, language courses, and language exchange forums to enhance communication skills and bridge language gaps during job searches.
  • Cultural Integration Toolkit: Insights, tips, and virtual mentorship to help users understand and adapt to Canadian workplace culture, reducing cultural misunderstandings.

Explanation of Solution

JobSeeker Connect is an innovative digital platform designed to alleviate the challenges faced by new immigrants in Canada during their job search. The solution focuses on three key features to empower users:

Tailored Job Search Planning:

  • Upon downloading the application, users create personalized profiles and add connections. They input their weekly availability, enabling seamless coordination with friends and peers for job search planning.

Connection Expansion:

  • The platform facilitates the expansion of professional networks by allowing users to discover and connect with like-minded individuals. Through advanced filters, users can find potential connections based on their industry, experience, language proficiency, and cultural background.

Efficient Communication Channels:

  • Users benefit from a robust messaging system, enabling individual or group communication. This feature enhances collaboration among users, fostering effective planning and support during the job search process.

Future Steps

User Feedback Loop: Continuously gather and act upon user feedback for platform improvement.

Expanded Support Services: Explore additional services beyond job search to enhance user experience

Sustained User Engagement: Implement strategies to maintain user interest and participation.

Language and Cultural Integration: Enhance language resources and cultural integration tools.

Mentorship Programs: Pilot mentorship initiatives for personalized guidance.

Cultural Integration Toolkit: Expand toolkit coverage for diverse workplace scenarios.

Employer Collaboration: Explore partnerships with employers for direct user connections.

User-Driven Features: Prioritize features based on user needs and requests.


Product Manager Learnings:

Latoya Scott

Some of the learning pieces that stood out for me during the process:

User-Centric Approach: Embraced the significance of understanding and prioritizing user needs throughout the product development lifecycle.

Problem Exploration: Developed skills to effectively identify, analyze, and articulate the core problems that users face, laying a strong foundation for product development.

Research Techniques: Learned diverse research methodologies to gather valuable insights, including user interviews, surveys, and market analysis.

Feedback Utilization: Recognized the iterative nature of product management and the critical role of user feedback in refining and enhancing the product.

Effective Communication: Enhanced communication skills to clearly convey complex ideas, problem statements, and solutions to cross-functional teams and stakeholders.

Designer Learnings:

Developer Learnings:

Developers Learnings:


Full Team Learning