Product Experience

Problem Space 

Problem Statement  

How can we reduce the environmental impact of single-use plastic packaging in the food industry while maintaining the convenience and affordability of food products?

Problem Background  

The food industry plays a significant role in our daily lives, providing sustenance and nourishment to communities around the world. However, this indispensable sector has also contributed to an escalating environmental crisis due to its extensive reliance on single-use plastic packaging. This issue is multi-faceted and complex, as single-use plastics, while convenient, pose dire consequences for our planet. 

The surge in plastic waste, its persistence in landfills, and its adverse effects on ecosystems and wildlife are of pressing concern. Moreover, the production and disposal of single-use plastic packaging contribute substantially to greenhouse gas emissions, exacerbating climate change. According to the World Economic Forum, it was estimated that by 2050, the oceans could contain more plastics than fish by weight if current trends continued. The Ellen MacArthur Foundation also reported that, globally, around 8 million metric tons of plastic entered the ocean each year. Single-use plastics, including packaging, were a significant contributor.

In response to these mounting environmental concerns, consumers and regulatory bodies are increasingly calling for sustainable and eco-friendly packaging solutions within the food industry. This conundrum has led to a critical need to address the environmental impact of food packaging while ensuring that the convenience and affordability of food products are maintained. 

Finding a balance between eco-conscious packaging and consumer satisfaction remains a pivotal challenge for stakeholders in the food industry. As we confront the imperative of reducing our environmental footprint, it becomes paramount to delve into this problem, seeking innovative solutions that can transform the way we package and distribute food, safeguard our planet, and adapt to shifting consumer expectations.

Research Insights

User Pain Points

  • Consumers and environmentally conscious individuals were concerned about the environmental impact of single-use plastic packaging. This awareness led to a desire for more sustainable alternatives.
  • Businesses in the food industry faced challenges in finding suitable and readily available sustainable packaging options. The limited availability and variety of eco-friendly materials constrained their ability to make environmentally responsible choices.
  • Some businesses were concerned about how consumers perceived their products in relation to packaging. There was a growing awareness among consumers, and businesses felt the need to align their practices with changing consumer values.
  • Both businesses and consumers faced a lack of education and awareness about the benefits of sustainable packaging. Understanding the positive impact on the environment and how to make informed choices was a pain point.
  • Businesses were concerned about the potential cost implications associated with transitioning to sustainable packaging. The perception that eco-friendly materials might be more expensive than traditional options created a financial pain point.

Supporting Data

  • 50% of the respondents of the survey indicated concern about the impact of single use plastic packaging
  • 55% of the end users were willing to pay slightly more for food products with sustainable packaging if it helps reduce the impact of single-use plastic packaging in the food industry. 
  • 55% of the respondents think it will cost more to switch to sustainable packaging options which is a contributing factor to the adoption in the food packaging industry
  • 45% of the respondents had made purchasing choices for food products based on their environmental impact in the past.


  • Consumers might be willing to pay a slightly higher price for products with sustainable packaging if they perceive it as an environmentally responsible choice.
  •  Consumers increasingly prioritize eco-friendly packaging in their purchasing decisions, driven by environmental concerns

Landing on the Solution

The identified solution of GreenPac emerged through a preliminary research and development process aimed at addressing the environmental impact of single-use plastic packaging in the food industry while maintaining convenience and affordability.

The research started by identifying the problem of wasteful single-use plastic packaging in the food industry. The goal was to find a sustainable alternative that aligns with industry standards and consumer expectations.

We considered various stakeholders in the food industry, including producers, consumers, regulatory authorities, and environmental organizations. Understanding their concerns and interests guided the development of a solution that would be widely accepted.

Consumer feedback played a vital role in shaping the solution. Understanding consumer preferences and expectations allowed for the development of a product that not only addressed environmental concerns but also met the practical needs of consumers.

Future Steps

Building a product such as GreenPac requires much more extensive research than has been carried out, further steps from this stage would be to; 

  • Collaborate with a research team to explore the integration of technology, such as smart packaging solutions, to enhance the sustainability and functionality of GreenPac.
  • Use customer insights to refine marketing strategies and enhance user experience.
  • Continuously gather and integrate customer feedback to guide improvements and updates to GreenPac.
  • Collaborate with suppliers and logistics partners to implement eco-friendly supply chain practices.
  • Form strategic partnerships with environmental organizations, NGOs, and government agencies to strengthen the impact of sustainability initiatives.


Product representation

Image 2: Product logo


Product Manager Learnings:

Victoria Ubak

Designer Learnings:

Developer Learnings:

Developers Learnings:


Full Team Learning