How can we enhance healthcare accessibility and reduce the travel burden for individuals, particularly those in rural areas of Nigeria, ensuring they have easier access to high-quality healthcare for non-emergency consultations?
Our mission addresses the pressing issue of limited healthcare access in Nigeria, primarily in underserved rural areas. These regions often suffer from under-resourced healthcare infrastructure, leading to burdensome journeys to secondary and tertiary healthcare facilities. This not only incurs a financial burden but also diverts resources from critical cases. FastCare aims to bridge this gap by offering a user-friendly platform for non-emergency medical consultations, reducing travel, optimising resource allocation, and enhancing healthcare outcomes.
In our quest to deeply understand the problem, we conducted comprehensive research, engaging with 8 respondents through a survey. The insights gained from this survey are invaluable for shaping the development of the FastCare app.
User Pain Points
Our research revealed several crucial pain points experienced by our target users:
- Users face difficulties in accessing healthcare services, especially for non-emergency consultations, compounded by the limited availability of healthcare professionals in remote areas.
- Users are burdened by long and costly journeys to distant healthcare facilities. These journeys exact a toll, not just financially but also physically and emotionally, particularly affecting rural residents.
- Working professionals seeking medical advice confront significant disruptions to their daily routines, adversely impacting both productivity and well-being.
- A considerable pain point arises from limited access to healthcare services, often resulting in extended wait times for appointments, which can be detrimental to users' health.
Our preliminary research findings highlight the severity of the situation. Notably, over 100% of the individuals we interviewed expressed profound dissatisfaction with the existing healthcare accessibility and delivery systems in Nigeria.
The feedback from our user interviews validates the significance of our proposed solution. Over 80% of respondents believe that the FastCare app will effectively address issues like long wait times and unnecessary travel to healthcare facilities. This enthusiastic reception underscores the immense potential of FastCare to alleviate the identified pain points and enhance healthcare access for our target users.
Landing on the Solution
Our objective is to alleviate user pain points by introducing a user-friendly app offering non-emergency consultations with healthcare professionals. We will kickstart this initiative with video consultations to promptly address our users' immediate needs. FastCare's mission is to enhance healthcare accessibility, reduce the physical and emotional burden on users, and align with the burgeoning trend of digitised healthcare services. The FastCare mobile app represents a pivotal step towards providing a convenient and accessible platform for healthcare consultations, thereby fostering a transformative healthcare experience in Nigeria.
The FastCare MVP
FastCare's MVP encapsulates core features that offer an innovative solution to bridge the healthcare accessibility gap in Nigeria. The MVP boasts the following key features:
- This meticulously designed mobile application ensures seamless interaction with healthcare professionals through a simple and intuitive interface.
- The initial phase of the app supports video consultations, aligning with our research findings.
- Healthcare professionals create profiles with general information like specialty, availability and more
- Users can create profiles that provide healthcare professionals with pertinent information, thereby enhancing the effectiveness of consultations.
- The app incorporates a scheduling feature that empowers users to effortlessly book appointments and consultations at their convenience.
As we look beyond the MVP, we have several key objectives:
- We plan to introduce voice and text chat to provide users with a more comprehensive experience.
- Gathering user feedback is essential to enhance the platform's usability, performance, and overall user experience.
- We aim to identify and address other barriers to healthcare access faced by our users.
- Exploring partnerships with healthcare institutions, professionals, and organisations to further enhance healthcare access in Nigeria.
Product Manager Learnings:
Co.Lab has been a profoundly enriching experience for me. Throughout this journey, I've gained valuable insights that have reshaped my approach to product development. Some key learnings include:
- Problem-Centric Approach: One of the most important takeaways from Co.Lab is the shift towards a problem-centric approach. Instead of fixating on solutions, I've learned the significance of thoroughly understanding the problem at hand. This shift in perspective has allowed me to identify root issues and design more effective solutions.
- Jobs to Be Done (JTBD): Co.Lab emphasised the need to invest in understanding the "jobs to be done." This concept has guided me in discerning the fundamental needs and motivations of our users. It's not just about adding features; it's about addressing specific jobs and tasks that our product should accomplish.
- Prioritisation: Prioritising features has always been a challenge, but Co.Lab has equipped me with a structured approach. I've learned to evaluate feature importance based on user needs, business goals, and resource constraints. This skill has been instrumental in optimising our product development process.