EV SPRINT - Electric Charge Finder

Product Experience

Problem Space

Problem Statement

“How might we provide a solution for electric vehicle owners in Calgary to easily find the nearest and most cost-effective charging stations?”

Problem Background

“Since the surge in electric vehicle adoption began in Calgary in 2018, there's been a growing need for accessible and affordable charging infrastructure.”

Research Insights

User Pain Points

“Using Quora and Facebook groups, we identified that EV owners struggled with finding convenient and cost-effective charging solutions. Over 10 user interviews revealed common pain points.”

Supporting Data

“85% of people we spoke to mentioned they were unhappy with the current solution, citing issues with inaccurate station information and lack of real-time pricing details.”

Feedback

“Our preliminary user research to validate this problem with undergraduate students in Nigeria found that the demand for such a solution isn't limited to Calgary. Users expressed similar concerns about finding reliable charging stations.”

Landing on the Solution

“Based on our target users’ pain points, we knew we wanted to work on the following features:

- Real-time charging station information

- Pricing details for cost-effective choices

- Notifications for station availability”

Explanation of Solution

“After we showcased our prototype to the users again, we learned that the real-time information feature significantly improved their charging experience. Users appreciated the ability to plan their trips more efficiently.”

User Flows/Mockups

https://www.canva.com/design/DAF0TZhemJU/DBaq7hnoe6SK86PlOt9hHA/edit?utm_content=DAF0TZhemJU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Future Steps

“This is what we learned from speaking to customers:

- Users want a loyalty program for frequent charging

- Integration with in-car navigation systems

- Expansion to other cities with growing EV communities”

Possible additional problems to address:

- Charging station congestion during peak hours

- Integration with renewable energy sources for eco-conscious users