Designify

Product Experience

Problem Space 

Problem Statement  

Homeowners and renters need an easy, fast, and cost-effective solution to interior design because the average person requires visualization to design their home and interior designers effectively require a lengthy and expensive process.

Problem Background  

This problem space originated from a friend of mine who recently bought a house and struggled with decorating it. People want the space they call home, whether a house or an apartment to feel comfortable and showcase a part of themselves through decor. Many people however are not well informed on interior design and have a hard time figuring out what pieces go well in their home. While hiring an interior designer is an option, it is a lengthy process to work with an interior designer, and also quite expensive, something unaffordable for the average person. 

Most people will choose the option of decorating their living space themselves. Usually, they’ll purchase a decor piece they find appealing at a retail location or online, place an order or purchase it to bring home, assemble it, and then determine the placement within their living space… only to realize that the decor is too big, too small, the lighting or other factors don’t complement the decor, etc. This in turn either leads to the individual returning the piece and repeating the whole process again, or keeping the decor piece but being unsatisfied with it. This is often because most people are not informed on interior design and have a hard time imagining the piece in the actual location they want it without the blueprints or demo models that a professional interior designer can provide. 

People should be able to easily visualize and design their living spaces hassle-free without having to return multiple items, be unsatisfied with their living space decor, or having to spend a fortune on an interior designer. 

Research Insights

According to survey data and 4 user interviews, this is a pain point that individuals have, and no product adequately solves the problem. Users claim

• “I don’t know anything about interior design but I want my apartment to look nice”
• “Interior designers are way too expensive”
• “I had to return a centrepiece 4 times before I found the perfect one”
• “The hardest thing is imagining the decor piece in my own house, its sooo hard”

Landing on the Solution

Based on our target users’ pain points, we knew we wanted to build a tool that allows users to easily visualize how prospective decor pieces from various retailers would look in their living space. The tool should allow them to add and remove decor items into their virtual living space to see what decor pieces they like together. The solution will center around having the freedom to add, remove, and design decor within their current living space. The solution will allow users to easily upload their current living space so that they don’t have to design the floor plan, just design the decor within the living space.

Our target demographic is users who recently purchased a house/condo, rented a new apartment, or are looking to redecorate their current living space. They are likely to be middle to high computer confidence and likely in their 20s-40s. However, no one will be excluded from using the product, and it will be designed to be accessible to as many people as possible.

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