TripHub

Product Discovery 

Our journey began with a fundamental question:

why does travel planning remain such a daunting task despite all the tools and resources out there?

Recognizing this gap in the market, we set out to explore the root causes behind the stress of trip planning. As a traveler lover myself, it was easy to put myself in the shoes of a user.

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Research Insight & User Pain Points

We discovered that planning a trip as a group can often present challenges, sometimes detracting significantly from the enjoyment of the process. In our interviews with five users to gauge their preferences for organizing trips with friends, we uncovered some enlightening trends.

Most notably, groups tend to appoint a single main planner, with others contributing sporadically. Yet, this central planner frequently struggles to align everyone's preferences and to gather timely feedback before making necessary reservations.

Surprisingly, we also identified budget planning as a common hurdle. While travelers are generally price-conscious, maintaining a budget proves difficult, as the tendency to indulge often leads to post-trip regrets about overspending.

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Key Themes Identified:

🌟 One person takes charge of planning while the rest of the group contributes

🌟 Trip planners often struggle to gather and accommodate group preferences

🌟 Travelers struggle to have a good budget system and tend to overspend

🌟 No single planning tool that sufficiently meets all the needs of group travel planning

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Journey Map

Persona:

Solution

After synthesizing our research findings and distilling key insights, we embarked on the journey to conceptualize TripHub. Our solution is more than just a travel planning tool – it's a comprehensive platform designed to improve trip coordination and budget management.

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Features:

Our first main feature is the Dashboard. Here, users can easily access all their planned trips, whether they're upcoming adventures or memorable past journeys.

Next up, we have the Itinerary Tracker. With this feature, users can create detailed itineraries for their trips, including activities, budgets, and more. It's like having a personal travel planner right at your fingertips.

And finally, we've incorporated powerful Collaboration Features. Users can invite friends to join their trips and interact with each other by liking or leaving comments, making trip planning a truly collaborative experience.

Future Steps

While we have decided not to proceed with the project at this time, our journey has been rich with insights and learnings that will undoubtedly inform future endeavors. Although TripHub may not have reached the complete product we envisioned, the knowledge gained throughout the development process remains invaluable. Rather than viewing this decision as an endpoint, we see it as an opportunity to redirect our focus and resources towards a journey with greater potential for impact and success.

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