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Pick a real problem, perform market research and identify key customers
Develop a spec to communicate your product vision and priority features
Lead and align your team through the product development process
Explore different problem spaces, conduct user research and identify real customer pain points to create your product spec.
Identify your customer persona, map out the user journey and work with your Designer to create prototypes to help validate your hypothesis.
Prioritize the most essential features and work with your Developer to bring your product to life while maintaining an Agile practice of continuous delivery.
We conducted user research, worked closely with our target customers, and actually built a product they loved. I feel like this program probably changed my life. And I feel like it could potentially change yours as well.
For beginner/novice Product Managers
For experienced Product Managers