Designing Engagement Loops for Your Product

Take your design skills to the next level. Topics covered include: gamification, interaction cost, Fogg’s Behavior Model, core & dual loops, Hook model, and more.

Full price: $



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Jan 2022

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In this masterclass, you'll learn


Designing engaging products

Learn about: core (engagement) loops, dual loops, and how to test their effectiveness. I'll be explaining these with examples from popular products.


Designing for user behavior and habits

Learn about: Hook Model, Fogg’s Behavior Model, inherent user motivation, and ensuring you're solving a real customer problem with your designs.


Gamification and loops

Learn about: white and black hat gamification concepts (such as the Octalysis framework), and how they can integrated into your loops.

Who should take this masterclass?

This is an intermediate to advanced course on improving product thinking, growth design, gamification skills and learning how to build more successful products.

If you're a product designer looking to meet like-minded designers and level up your skills, this course is for you. I'll make sure you leave with actionable changes to bring to your upcoming designs.

Richard Yang
Product Design Lead

About us

Richard is a product design lead on Meta (Facebook) New Product Experimentation. He is passionate about building 0-1 products from scratch, data and experimentation, and growth design. He writes a newsletter called The Ambitious Designer, blogs on Medium, and mentors designers on career growth and product thinking. Check out this content here:

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Why learning with Co.Lab is better

Learn together in small groups

Watch course content live with other students, progress as a cohort, and learn from one another!

Stay engaged & learn by doing

Actively learn by live discussions. Apply what you learn through activities, and get instant feedback from peers.

Build connections and friendships

Learn in a safe environment, be accountable to one another and get rewarded as you participate and engage with others.

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