How to Crush Your Product Launch

You've got a product, and Product Hunt is a great way to gain early traction. So what are you waiting for?

Full price: $



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Feb 2022

Cohorts starting from



Total course length

In this masterclass, you'll learn


The full end-to-end process

You only get one chance to make an impression on each launch, and there are over 20,000 apps launched on Product Hunt each month. Learn the tips and tricks to get your product listing optimized and set up to make the most out of your day!


Pre-launch, the actual launch, and post-launch

A launch doesn't start and end with itself. There's the prep work beforehand, and the wind-down work after. We'll figure out your actual goals (beyond just getting #1 Product of the Day), and how to effectively weave that into your full preparation.


Finding a Hunter and other supporters

While getting a hunter isn’t required, you have better odds of having a successful launch once you have an excellent hunter vouching for your product. Learn how to approach the right hunter, and garner other supporters along the way.

Who should take this masterclass?

This course is for you if you have a ready to launch product, or are just looking to learn more about the process. Maybe you want to know just how long it actually takes... and whether it's worth it! 

This course is made for builders, entrepreneurs, indie hackers and product enthusiasts who get excited about building a buzz and shipping something cool. Let's learn together! 

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About us

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Our Co.Laborators work at...

Join the hundreds of people we've helped transition into tech


Product Strategy


Product Designer


Software Engineer

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Sr. Product Manager


Product Designer


Software Engineer

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Why learning with Co.Lab is better

Learn together in small groups

Watch course content live with other students, progress as a cohort, and learn from one another!

Stay engaged & learn by doing

Actively learn by live discussions. Apply what you learn through activities, and get instant feedback from peers.

Build connections and friendships

Learn in a safe environment, be accountable to one another and get rewarded as you participate and engage with others.

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